---
title: "Case Study: Automated, Targeted Marketing with VinPearl"
description: Automated, Targeted Marketing
---

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# Case Study: Automated, Targeted Marketing with VinPearl

[Casper](https://blog.joonsolutions.com/refined-and-refactored/author/casper)

 Dec 6, 2021 3:22:59 PM

Vinpearl is Vietnam’s largest resort and hotel chain, with more than 30 properties across Vietnam.

 

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## ![](https://joonsolutions.com/wp-content/uploads/2021/06/logo-vinpearl-300x170.png)

## Use case: Breaking the data silos and better serve customers with targeted marketing

 

**360-degree customer view:** For the first time, the company can know everything about a customer that enables better customer service and targeted marketing. Marketers, hotel staff, and customer service can understand if a customer has an allergy, prefer certain kinds of food or service.  
 ![](https://joonsolutions.com/wp-content/uploads/2021/06/customer-1-1024x575.png)  
**Improved customer segmentation:** Vinpearl’s marketers can choose between a thousand pre-modeled dimensions for their campaigns. For example, they can target Korean females on their second visits and love Vietnamese cuisine for a discount voucher. 

**Automated customer journey:** With our continuous pipeline running, Vinpearl could automate their marketing efforts with nearly one hundred automated journeys running. An example journey is when a customer visits Phu Quoc for the first time, an email will be sent with places to discover.

 

## Use Case Results

 

![](https://joonsolutions.com/wp-content/uploads/2021/06/customer1.jpg)

 

**We helped Vinpearl build a Customer Data Platform that unified their data from their more than 100 systems. The platform allows Vinpearl’s marketers to better serve their customers through targeted marketing.**

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